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This report contains preview data that has NOT been reviewed by Quality Assurance.

Market Share Worldview

May, 2012
Show Share of All Users Using Any Combination of:
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Why the Yahoo Japan / Google Deal Matters More Than You May Think


On July 27th, Yahoo Japan announced a deal with Google where Yahoo Japan would switch to Google's search and advertising technology.  This is a departure from Yahoo's agreement with Microsoft to provide such technology.  Yahoo Japan can do this since Yahoo is only a minority shareholder in the company.

The impact of this deal is made greater due to Yahoo Japan's relatively large market share in Japan, with about 40% of all searches in July compared to about 6% worldwide.

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Visitor Country Market Share Margin of Error Detail
Japan46.96%±0.00%Regions
Palau29.41%±23.76%Regions
Asia/Pacific Region21.67%±0.37%Regions
Congo20.00%±2.41%Regions
Hong Kong19.88%±0.00%Regions
Taiwan19.27%±0.00%Regions
Marshall Islands18.75%±34.78%Regions
Guyana17.38%±2.75%Regions
Sierra Leone17.07%±14.18%Regions
Seychelles16.67%±7.30%Regions
Kiribati16.67%±18.62%Regions
Micronesia15.69%±9.47%Regions
Northern Mariana Islands15.48%±7.84%Regions
Singapore15.32%±0.00%Regions
Belize14.56%±6.45%Regions
Philippines14.41%±0.00%Regions
Solomon Islands14.29%±16.11%Regions
Haiti14.07%±1.24%Regions
Anguilla13.92%±21.58%Regions
Guam13.50%±4.51%Regions
Burundi12.50%±3.85%Regions
Jamaica12.23%±0.64%Regions
Montserrat12.12%±31.28%Regions
Lesotho12.10%±4.29%Regions
Samoa11.11%±13.10%Regions
Virgin Islands, U.S.10.82%±7.41%Regions
South Korea10.63%±0.00%Regions
Puerto Rico10.60%±1.14%Regions
Liberia10.26%±10.80%Regions
Bermuda10.25%±5.30%Regions
Saint Kitts and Nevis9.86%±9.41%Regions
Turks and Caicos Islands9.83%±7.42%Regions
USA9.77%±0.00%States  DMA Zones
Macau9.27%±2.52%Regions
Mali9.09%±3.17%Regions
Bangladesh8.89%±2.02%Regions
Netherlands Antilles8.50%±3.32%Regions
Malaysia8.30%±0.00%Regions
Honduras7.77%±1.40%Regions
Niger7.69%±6.41%Regions
Cayman Islands7.53%±8.26%Regions
Mongolia7.48%±2.01%Regions
Bahamas7.42%±3.36%Regions
Afghanistan7.40%±1.10%Regions
Trinidad & Tobago7.21%±1.45%Regions
Iran7.19%±0.00%Regions
Gambia7.02%±4.09%Regions
Swaziland6.77%±4.31%Regions
Virgin Islands (Br.)6.70%±22.54%Regions
Satellite Provider6.69%±3.20%Regions
Botswana6.62%±3.50%Regions
Zambia6.49%±1.39%Regions
Qatar6.46%±1.49%Regions
Barbados6.45%±2.50%Regions
Bahrain6.40%±1.75%Regions
Tonga6.25%±16.61%Regions
Kyrgyzstan6.25%±0.72%Regions
Anonymous Proxy6.20%±8.60%Regions
Saudi Arabia6.08%±0.00%Regions
United Arab Emirates5.99%±0.00%Regions
Mauritius5.79%±1.97%Regions
Dem. Rep. of Congo5.77%±2.72%Regions
Brunei Darussalam5.75%±2.02%Regions
Tanzania5.69%±1.51%Regions
Aruba5.69%±8.07%Regions
Ethiopia5.66%±1.98%Regions
Libya5.65%±2.16%Regions
Kuwait5.57%±1.06%Regions
Saint Vincent and the Grenadines5.52%±4.26%Regions
Cote D'Ivoire5.45%±1.44%Regions
Andorra5.43%±5.90%Regions
New Caledonia5.29%±4.77%Regions
Uganda5.27%±0.29%Regions
Antigua and Barbuda5.22%±4.87%Regions
Fiji5.20%±3.41%Regions
Panama5.19%±1.16%Regions
Kenya5.06%±0.00%Regions
French Polynesia5.03%±4.67%Regions
Saint Lucia4.96%±3.17%Regions
Djibouti4.88%±8.21%Regions
Cambodia4.84%±4.71%Regions
Bhutan4.84%±4.79%Regions
Nigeria4.79%±0.00%Regions
Malta4.77%±2.47%Regions
Cameroon4.70%±1.61%Regions
Benin4.62%±3.14%Regions
Canada4.61%±0.00%Regions
French Guyana4.55%±3.24%Regions
Jordan4.53%±0.61%Regions
Suriname4.49%±2.99%Regions
Lao People's Democratic Republic4.11%±2.43%Regions
Gabon4.08%±5.34%Regions
Costa Rica3.96%±0.95%Regions
Oman3.94%±0.67%Regions
China3.90%±0.00%Regions
Indonesia3.76%±0.00%Regions
Nepal3.73%±1.51%Regions
Nicaragua3.73%±2.99%Regions
Sri Lanka3.66%±0.55%Regions
Ghana3.58%±1.09%Regions
Malawi3.56%±1.44%Regions
Burkina Faso3.53%±3.72%Regions
Togo3.51%±2.69%Regions
New Zealand3.51%±0.21%Regions
Gibraltar3.49%±8.50%Regions
Egypt3.46%±0.00%Regions
Yemen3.39%±0.48%Regions
Dominica3.37%±7.10%Regions
Grenada3.30%±7.56%Regions
Pakistan3.07%±0.00%Regions
Liechtenstein3.06%±15.01%Regions
Papua New Guinea3.05%±3.65%Regions
Mauritania3.03%±5.91%Regions
Somalia3.03%±5.66%Regions
United Kingdom2.94%±0.00%Regions
Rwanda2.88%±1.69%Regions
Monaco2.86%±8.81%Regions
Albania2.82%±0.93%Regions
Mexico2.77%±0.00%Regions
Guatemala2.76%±0.58%Regions
Myanmar2.74%±3.83%Regions
Vanuatu2.70%±10.08%Regions
Lebanon2.70%±0.97%Regions
Senegal2.67%±0.80%Regions
Sudan2.60%±0.38%Regions
El Salvador2.55%±1.38%Regions
Georgia2.47%±0.92%Regions
Thailand2.35%±0.00%Regions
Zimbabwe2.31%±0.80%Regions
Dominican Republic2.30%±0.46%Regions
Ireland2.15%±0.14%Regions
Vietnam2.11%±0.00%Regions
Ecuador1.88%±0.32%Regions
Palestinian Territory1.77%±0.89%Regions
Cuba1.67%±0.58%Regions
Guadeloupe1.64%±5.58%Regions
Australia1.64%±0.00%Regions
Luxembourg1.56%±2.04%Regions
Mozambique1.55%±1.56%Regions
South Africa1.54%±0.00%Regions
Syria1.51%±0.00%Regions
Tunisia1.48%±0.13%Regions
Namibia1.47%±3.36%Regions
Israel1.44%±0.00%Regions
Czech Republic1.43%±0.00%Regions
Madagascar1.40%±2.72%Regions
Cyprus1.40%±2.13%Regions
Macedonia1.35%±1.35%Regions
Argentina1.34%±0.00%Regions
Germany1.31%±0.00%Regions
France1.30%±0.00%Regions
Bolivia1.29%±1.05%Regions
Switzerland1.26%±0.00%Regions
Guernsey1.25%±5.03%Regions
Kazakhstan1.25%±0.35%Regions
Romania1.25%±0.00%Regions
Armenia1.25%±2.77%Regions
Europe1.20%±0.94%Regions
Angola1.18%±1.60%Regions
Russia1.18%±0.00%Regions
Reunion1.15%±6.03%Regions
Uruguay1.14%±0.93%Regions
Estonia1.12%±1.13%Regions
India1.08%±0.00%Regions
Azerbaijan1.02%±0.59%Regions
Belgium0.95%±0.00%Regions
Iceland0.95%±2.39%Regions
Venezuela0.95%±0.00%Regions
Peru0.86%±0.00%Regions
Sweden0.86%±0.00%Regions
Algeria0.85%±0.00%Regions
Morocco0.85%±0.00%Regions
Italy0.83%±0.00%Regions
Slovenia0.80%±1.05%Regions
Brazil0.80%±0.00%Regions
Martinique0.77%±6.03%Regions
Spain0.76%±0.00%Regions
Moldova0.72%±1.07%Regions
Turkey0.72%±0.00%Regions
Bulgaria0.71%±0.37%Regions
Lithuania0.69%±0.57%Regions
Netherlands0.68%±0.00%Regions
Serbia0.67%±0.26%Regions
Paraguay0.66%±1.14%Regions
Montenegro0.64%±2.69%Regions
Belarus0.61%±0.90%Regions
Austria0.61%±0.00%Regions
Norway0.58%±0.55%Regions
Ukraine0.58%±0.41%Regions
Latvia0.56%±0.90%Regions
Slovakia0.54%±0.52%Regions
Colombia0.52%±0.00%Regions
Finland0.50%±0.00%Regions
Denmark0.49%±0.00%Regions
Maldives0.47%±3.93%Regions
Uzbekistan0.41%±0.26%Regions
Chile0.39%±0.50%Regions
Greece0.37%±0.21%Regions
Portugal0.31%±0.00%Regions
Bosnia Herzogovina0.23%±1.04%Regions
Hungary0.18%±0.82%Regions
Poland0.12%±0.00%Regions
Croatia0.08%±1.40%Regions
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