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Facebook Market Share

June, 2011 to April, 2012

Are People Tuning Out the Facebook Like Button?


When Facebook launched their updated Like button in February, there was a huge, immediate jump in the amount of referral traffic generated from facebook.com (as shown in the report's graph).  However, since then the percentage has been dropping rapidly.

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Month% of All Web Referrals from Facebook
June, 20110.76201
July, 20110.64574
August, 20110.62017
September, 20110.63913
October, 20110.69575
November, 20110.66186
December, 20110.88280
January, 20121.09532
February, 20121.13031
March, 20120.71495
April, 20120.60901
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