This report shows a view of market share by geolocation.

You can combine factors using this report.  For example, you can select both 'Firefox' as the browser and 'Mac' as the operating system to see what percentage of users use the Firefox browser on Macintosh operating systems.

About Geolocation

Geolocation uses I.P. addresses to determine geographical and other information visitor locations in real-time.  When a person visits your website, our geolocation technology can determine which country, region, city, postal code, metro area and area code the visitor is coming from.  Furthermore, we can provide information such as longitude/latitude, ISP, company name, domain name, and whether the IP address is an anonymous proxy or satellite provider.

Geolocation Accuracy

Geolocation uses I.P. addresses to determine locations.  Since I.P. addresses are constantly moving and proxy servers can mask an I.P. address's true location, the locations recorded are accurate to the levels displayed below:

Country Level Accuracy = 99%

CountryCorrectly Resolved Within 25 Miles of True LocationIncorrectly Resolved More Than 25 Miles from True LocationNot Covered on a City Level
Australia67%32%1%
Austria80%19%1%
Belgium90%9%1%
Brazil79%20%1%
Canada83%16%1%
Denmark82%17%1%
Finland77%21%2%
France58%33%9%
Germany70%19%11%
Greece61%38%1%
India53%38%9%
Ireland78%21%1%
Israel72%17%11%
Italy62%37%1%
Japan67%16%17%
Mexico81%18%1%
Netherlands86%13%1%
New Zealand57%39%4%
Norway75%24%1%
Portugal82%17%1%
Singapore90%7%3%
South Africa66%33%1%
Spain80%19%1%
Sweden79%20%1%
Switzerland70%28%2%
Turkey82%14%4%
United Kingdom47%37%16%
United States80%14%6%


Geolocation Filtering

This report supports filtering by geolocation.  You can set up geo-filtering by clicking on the earth icon with the 'Geo-Filter' link on the secondary title bar.  This opens the geo-filtering window, which looks like this:


You can set up filters based on:
  • Country / Region / City - This filter allows for successive levels of detail.  You can filter by country alone, or combine country with the region and even the city.
  • Continent
  • DMA - A Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations.  The term was coined by Nielsen Media Research, and they control the trademark on it.  There are 210 DMAs in the United States.  They can coincide with metropolitan areas, though rural regions with few significant population centers can also be designated as markets.  Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments.  DMAs are widely used in ratings, which are compiled in the United States by Nielsen Media Research (television) and Arbitron (radio).

    Markets are identified by the largest city, which is usually located in the center.  However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita-Hutchinson, Kansas, Chico-Redding, California, Albany-Schenectady-Troy, New York, and Harrisburg-Lebanon-Lancaster-York, Pennsylvania).
  • Postal Code - A five or six character postal code.  Postal code filtering is supported for the United States, Canada, and U.S.
    • Territories.
  • Area Code - This is the telephone area code.