Mobile Holiday Winners - iOS Gains the Most Usage Share, but Android Has the Highest Growth Rate
The iOS platform, which runs the iPhone, iPad and iPod Touch gained the most overall usage share in December. However the Android platform, which runs on all Android-based phones and a number of other devices, grew at the fastest pace. The shares listed below are the percentage of all browsing on the web by all devices, including PCs and consoles.
Platform
November Share
December Share
Share Gain
Growth Rate
iOS (iPad, iPhone, iPod)
1.36%
1.69%
.33%
24.3%
Android
.31%
.40%
.09%
29%
Blackberry
.11%
.13%
.02%
18%
Details by Apple Device:
Device
November Share
December Share
Share Gain
Growth Rate
iPad
.39%
.52%
.13%
33.3%
iPhone
.85%
1.02%
.17%
this compares to 22.2% last year - 20.0%
iPod
.12%
.15%
.03%
25%
The standout in this list is the iPad, which grew at an amazing 33.3% month-to-month.
Please note that these shares include the holiday season and historically level off in January.
