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Facebook Market Share
March, 2015 to January, 2016

Are People Tuning Out the Facebook Like Button?


When Facebook launched their updated Like button in February, there was a huge, immediate jump in the amount of referral traffic generated from facebook.com (as shown in the report's graph).  However, since then the percentage has been dropping rapidly.


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Month% of All Web Referrals from Facebook
March, 20152.85804
April, 20152.71137
May, 20153.18031
June, 20151.91757
July, 20151.69432
August, 20152.23441
September, 20152.43113
October, 20152.77741
November, 20152.83762
December, 20152.19144
January, 20161.61282

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