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Facebook Market Share
October, 2016 to August, 2017

Are People Tuning Out the Facebook Like Button?


When Facebook launched their updated Like button in February, there was a huge, immediate jump in the amount of referral traffic generated from facebook.com (as shown in the report's graph).  However, since then the percentage has been dropping rapidly.


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Month% of All Web Referrals from Facebook
October, 20160.00000
November, 20160.00000
December, 20160.00000
January, 20170.00000
February, 20170.00000
March, 20170.00000
April, 20170.00000
May, 20170.00000
June, 20170.00000
July, 20170.00000
August, 20170.00000

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