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Facebook Market Share

June, 2012 to April, 2013

Are People Tuning Out the Facebook Like Button?

When Facebook launched their updated Like button in February, there was a huge, immediate jump in the amount of referral traffic generated from facebook.com (as shown in the report's graph). However, since then the percentage has been dropping rapidly.

Month	% of All Web Referrals from Facebook
June, 2012	1.09585
July, 2012	1.37347
August, 2012	1.29202
September, 2012	1.39589
October, 2012	1.23461
November, 2012	1.23589
December, 2012	1.68400
January, 2013	2.56326
February, 2013	3.04215
March, 2013	3.70300
April, 2013	4.73984

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Are People Tuning Out the Facebook Like Button?