Tablet Market Share

Real-time tablet usage statistics across iPad, Android tablets, and Surface

NetMarketShare tracks tablet market share worldwide using real human visitor data, with bots and fraudulent traffic filtered out so the numbers reflect what people are actually using on their tablets.

What is tablet market share?

Tablet market share is the percentage of web traffic generated from tablet devices within a given time period, broken down by tablet operating system, tablet browser, and device manufacturer. Tablets fall between phones and laptops in form factor, but their web usage patterns — especially for reading, video, and shopping — are distinctive enough to warrant tracking separately.

Tablet operating systems we track

iPadOS — the operating system for iPad, tracked separately from iOS since September 2019
Android (tablet) — running on Samsung Galaxy Tab, Lenovo Tab, and other Android tablets
Windows (tablet mode) — powering Microsoft Surface and other 2-in-1 devices
Fire OS — Amazon's Android fork for Fire tablets

Tablet manufacturers we track

Apple — iPad, iPad Air, iPad Pro, iPad mini
Samsung — Galaxy Tab S, Galaxy Tab A
Microsoft — Surface Pro, Surface Go
Amazon — Fire HD, Fire Max
Lenovo, Huawei, Xiaomi and other major OEMs

Tablet browsers we track

Mobile Safari — the default and dominant browser on iPad
Chrome — the default browser on most Android tablets
Samsung Internet — the default browser on Samsung Galaxy tablets
Edge, Firefox, Opera and other cross-platform browsers

Tablet vs. other form factors

Compare with sibling reports:

Related market share reports

How is tablet market share measured?

NetMarketShare measures tablet usage from real visitor sessions across our partner network, filtering out bot traffic, datacenter traffic, and other non-human sources. The result is tablet statistics that reflect actual users.

Read about our methodology · How we detect and remove invalid traffic