Social Media Referrals

April, 2012

Google+ Already Driving More Traffic Than Some Established Social Media Sites

We have a new measurement of market share. We are now tracking referrals from social media sites. This measures the percentage of all web visitors that get referred from the major social media sites.

For our first article, Google+ has launched, and even in its early form, it is driving more referrals than some established players. In July, Google+ already topped Mashable and Delicious.

Site	% of All Web Referrals	Page Depth per Referral	New Visitors Rate	Bounce Rate
Facebook	0.60901	2.30	50.50%	66.76%
StumbleUpon	0.15621	1.17	97.35%	89.16%
YouTube	0.06255	3.45	90.80%	51.47%
Reddit	0.03141	1.17	98.83%	94.35%
LinkedIn	0.01755	2.47	90.66%	58.44%
Twitter	0.00132	3.52	77.72%	52.72%
Scribd	0.00120	3.14	97.34%	61.82%
Flickr	0.00047	3.13	92.67%	57.85%
Digg	0.00025	1.64	91.58%	70.30%
Delicious	0.00016	4.98	68.46%	53.85%
Mashable	0.00013	3.17	79.81%	53.85%
Metacafe	0.00002	3.00	93.75%	62.50%
Google+	0.00001	2.60	40.00%	40.00%
Fark	0.00000	1.00	50.00%	100.00%
Total 14:	0.88029

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Social Media Referrals

Google+ Already Driving More Traffic Than Some Established Social Media Sites